Working as a temporary Graphic Designer for Sculptz, I created content for their website such as animated GIFs & banners. I also created mockups for potential newsletter style emails, provided ideas for the look of their future website, art directed, assistant art directed and styled photo shoots.
Company: Sculptz
Photographers: Various
Creative direction, design and copywriting for a variety of product and promotions.
Company: AC Moore
Creative direction for website product photography.
A.C. Moore’s website just relaunched with e-commerce in October 2018. Currently, there is only one photograph up per product. This is an example of how I hope to expand on each product and bring it to life for the customer.
Company: AC Moore
Photographer: Jill Remer
Creative direction, design, crafting of projects, copy writing and art direction of photo shoots for in-store signage.
Company: AC Moore
Photographer: Jill Remer
Creative direction and design.
I named the scrapbook line Love Nicole because I looked at the products as though a friend was sharing cool items she found. I pictured her including a handwritten note saying something like - you gotta try this new paper! Love, Nicole. For the design, I wanted it to be clean and to incorporate scrapbook elements that could have some flexibility with the assortment of product.
Company: AC Moore
Bright Minds by Nicole is a product line for children ages 3-10 to keep them active and encouraged to try new things. I wanted the brand to speak to a variety of children with icons that they could relate to. Creative direction, illustration, design and copy writing of logo, in-store signage and packaging for a variety of products.
Company: AC Moore
After a discussion with the buyer, I knew the line would start with yarn and possibly grow to include implements and yarn accessories. With that in mind, I thought the name stitch studio by nicole would encompass yarn and leave a chance for the product line to evolve. Each yarn has its own design and name based on style, material content and use.
Company: AC Moore
Concept and design of brochures, direct mail and invitation. I worked closely with the copywriter on the account to keep the look and voice of the brand consistent throughout a variety of materials. I also sourced and purchased paper and printing for these projects.
Company: Universal Health Services
Creative direction, copy writing, styling, photography and design of invitation and save the date.
Photographer: Jason Miller
Creative direction, illustration and design of 48-page keepsake book and folder for expecting parents.
Company: Universal Health Services
Creative direction and styling for a variety of product and clients.
Contributors : Dennis Degnan, Jill Remer, Jason Miller, Claudia Seyler, Brittany Hurley and Barbara Weaber
Various illustrations for clients, for fun and practicing styles.